My shampoo's so fancy (you already know)

My dream gig would be writing the copy for shampoo bottles. One time Andy and I stayed at a cool hotel in Glasgow—the CitizenM—and boy was their shampoo copy on point. It actually almost inspired me to write a Tripadvisor review. I didn't end up doing it, but that was the closest I've ever come to contributing to the online travel community.

Anyway, they actually had two types of shampoos in the room. Shampoo for morning people and shampoo for night people. The morning one had a fresh, citrus scent. The night one was more frankincense and myrrh. This is what the bottles said:

CitizenAM

Shower/Shampoo

Designed for citizens

who embrace the day, 

wrestle with the light of dawn

or who are jetlegged into

thinking it's morning

even though it's midnight. 

CitizenM shower gel and shampoo

will make you feel like

you've just opened your eyes

after the best dream-filled

sleep of your life. 

And perhaps you just have. 

CitizenPM

Shower/Shampoo

Designed for citizens

who live by the night

dance with the dark and

don't wake up until

the sun goes down.

CitizenM shower gel and shampoo

will make you feel like

you're about to walk out into

wonderland and that somehow

everything tonight will

just fall into place.

And you never know, it just might. 

OK, it's a bit gratuitous for a hair cleaning product, but they get away with it because it's a hotel. You're on vacation! That's exactly the type of "whisk me away" language you want. I love it. I'd recommend the hotel for the shampoo bottle copy alone. 

What got me thinking of all this was my new, Argan Oil of Morocco shampoo I bought today. I was at Boots for the quarterly toiletries shop and thought, hey, why not treat myself? Of course I'll always be loyal to the Herbal Essences family, but it's nice to switch it up every now and then. Plus, the posh, gold-topped Moroccan shampoo was on sale.

This evening after yoga ("Can this blog be anymore middle class"? the British would say), I gave my scalp a good sudsing with the new 'poo. So far, so heavenly. I also like the bottle's short stature. It makes it sturdier and less likely to topple over on our shower floor. We don't have a shelf. 

Hmm...not sure 'poo is a good nickname for shampoo. Maybe shampers is better. 

Goodnight, 

Margaret